About Us

Empire Asphalt was founded by Rodney Sichel in 1993 after years of working within the paving industry. Today he serves as president and CEO. In addition to his role at Empire Asphalt, Rodney has helped to shape the future of the North Bay’s construction industry working in leadership roles for several of the region’s high profile construction associations, including North Coast Builders Exchange (NCBE)and Northern California Engineering Contractors Association (NCECA). He is a long time board member and past president of both organizations.

The Sichel family first moved to Sonoma County in 1920. The family history is laced with long standing relationships within the North Bay communities and the family’s relationship with the land as well.

He is also very involved in the construction industry. He is currently the Vice President of the North Coast Builders Exchange, which is the third largest exchange in the nation. He is also on the Board of Directors of the North Coast Engineering Contractors Association.

We at Empire Asphalt hold ourselves to the highest standards in the industry and pride ourselves on providing both service and a product that is far above that of our competition. We also recognize that our most valuable resource is our employees. Being in the construction industry, we take safety very seriously and have in turn received recognition from various organizations for safety excellence and achievement every year since 1997.

It is also important to the company to give back to the community. Empire Asphalt regularly donates its time and equipment to organizations such as the Redwood Adventist Academy, the Piner-Olivet Union School District and Extreme Home Makeover (to name a few). We are also a member of many other associations including the Sonoma County Farm Bureau and the Sonoma County Grape Growers Association.

Our Terra Pave installation crew is available anywhere in the world

“I didn’t expect the level of care that you and your employees obviously took with this job…

Your work is superior!”

(Healdsburg, CA)